Ford Fusion “Changes”

In collaboration with Miami-based Zubi Advertising, the spot was created to follow the Fusion's journey through the streets of New York City where it finds its prime place naturally within this world, elegantly driving from early dawn hours to the mid-morning sunlight. The VFX team at The Mill populated the city streets with strange 'Picasso' cars that are the antithesis of good design. The contrast between these cubist cars as well as the contrasting dark and light illustrate just how refined the Ford Fusion is. All the Picasso cars were created in CG and animated specifically to underline their lack of elegance.