General Snus “Four Ingredients US Launch”

General Snus is a Swedish spit-less tobacco brand that has been around since 1866. It has a very unique story since it only contains 4 ingredients -  Salt, Water, Tobacco and a Citrus fruit. We created a music video for the brand’s launch in Los Angeles, a city where people are making conscious decisions about health, what they they consume and product’s ingredients. The music video celebrates the ingredients through a visceral visual language while embracing the audio track with subtle editorial choreography.