Valspar “Weather proof”

In collaboration with FCB Chicago for Valspar"s new line of reserve paint + primer, Jon & Val are back to test the HydroChroma technology. Here, we learn that Jon has quite a talent building machines like the weather accelerator that he custom designed and assembled. The commercial has a great structure, where one character brings the other to reason, and it was important to create as much emotion as possible in the end of the spot. The challenge was to keep a humorous tone and feature the tenderness they both have for each other in a subtle way.