Bud Light Platinum “Factory” Super Bowl XLVI

Anheuser-Busch InBev supported Bud Light Platinum's 2012 launch with two Super Bowl ads, marking its biggest beer introduction in two years. This brand extension targeted drinkers with a higher-alcohol option rather than responding directly to craft beer's rise, which A-B InBev addressed in 2015. The 6.0% alcohol content, above the regular Bud Light’s 4.2%, is highlighted in a close-up during the ad “Factory,” showcasing the product's creation.